Uinta's Marketing team was heavily involved in the evolution of this site. They continue to conduct regular focus groups, study analytics and the way people "shop" the beer aisle. In a world with hundreds of "craft" and microbrews popping up, how do you stay relevant. Redesign the packaging? Make info easily accessible both of the physical can and also on the web. Streamline the user-experience so consumers aren't struggling to figure out if they're going to hate the flavor profile of this $12 6-pack. It's a tough one but we think clear, illustrative graphics in tandem with subtle animations absolutely help.