Egencia
Role | UX, UI & Visual Design
Agency | Contravent
The challenge.
In the midst of a minor brand refresh, Egencia approached us in 2020 about re-doing their website. They were working with an Australian agency that wasn’t quite hitting the mark. The challenge? Marry the Egencia product design system with a more inviting and easier to digest .com presence.
For years, the Egencia website has looked nothing like their booking portal. Egencia’s product shared a lot of design DNA with it’s more well-known sister site to Expedia.com, but you would never know that relation existed looking at their present site.
So, with the help of their CMO, design system manager and a number of other contributors, we set out to produce a new homepage and community homepage that better aligns with the user experience one expects from Egencia and Expedia.
Current splash page.
Present 50-50 and card styles.
Current 50-50 and logo garden.
The goal.
Incorporate the product design system as strictly as possible. Expanding on components as necessary, for the marketing aspect of the site, whilst aligning UX conventions for all of Egencia’s end-user.
Design with WCAG best practices in-mind and create a more consistent spacing and type hierarchy so content is accessible, legible and quickly scannable.
Add in new brand icon and illustrations and assign usage and best-practice guidelines.
Community Home V1, putting more prominence on news articles and support functionality.
Community Home V2, stressing the search functionality of their community portal.
The final product.
A fun and engaging new look for the Egencia Home and Community pages. Over the course of this project, Egencia was acquired by Amex Business Travel—so much of this work, if any, will never see the light of day.
We still think this work greatly improved Egencia’s .com experience, properly aligns their two different ecosystems and could ultimately help push their brand forward in whatever direction Amex wants to go.
